SEO: How Google Finds Your Business
Ever searched for something on Google...
…And clicked on one of the first links?
That is Search Engine Optimization in action. If your business isn’t showing up, you are invisible to potential customers. Let us talk more about that.
What is SEO and Why does it matter?
SEO (Search Engine Optimization) is how businesses make sure Google finds them and shows them to the right audience—without paying for ads. Think of it like this: Imagine you open a shop, but it’s hidden in a back alley. SEO is like putting up bright signs, advertising on billboards, and making your entrance easy to find—so customers walk right in.
Google constantly scans websites and ranks them based on usefulness, trustworthiness, and relevance.
If you want to land on page 1, here’s what you need to do:
- Use the right words: (keywords) that people are searching for.
- Make your site fast & mobile-friendly: (slow sites = lost visitors).
- Create helpful, valuable content: that answers real questions.
- Earn trust: by getting other reputable websites to link to you.
Why SEO Wins Over Traditional Advertising
If you had to choose between paying for customers once or getting them for free—again and again, which would you pick?
That is the difference between SEO and traditional advertising. Let’s break it down.
SEO vs. Billboard Ads
Imagine you spend $5,000 on a billboard in your city. It’s up for a month. Thousands of people see it, but…
🚫 Most aren’t interested in your business.
🚫 You can’t track who saw it or if it worked.
🚫 Once your one-month subscription expires, the billboard is gone, with all your money.
Now compare that to SEO:
✅ Instead of a random audience, SEO targets people already searching for what you offer.
✅ It is trackable—you can see how many people visited your site and what they searched for.
✅ It keeps working long after you stop investing (unlike ads that disappear when you stop paying).
SEO vs. Paid Ads (Google Ads, Facebook Ads, LinkedIn Ads etc.)
Paid ads can get you traffic instantly. The only problem is, the moment you stop paying, the traffic stops.
With SEO, your website ranks organically, bringing in consistent traffic without ongoing costs.
Think of it like this:
Paid ads = Renting a house (you stop paying, you lose it).
SEO = Owning a house (you don’t pay, the house is still yours).
The bottom line is...
SEO is NOT just an alternative to advertising. You are making a smarter investment. Instead of constantly paying for traffic, SEO builds long-term visibility and trust, bringing in customers on autopilot.
Want to grow without wasting money? Start with SEO.
Got questions? Engage me in the comments.
Want to speak to me? Contact me
You are worthy!